Saturday, 10 July 2010

THE NORMAL – TV OD/WARM LEATHERETTE (MUTE)


THE NORMAL – TV OD/WARM LEATHERETTE (MUTE)

The Normal sound holds up.  It’s the minimalist noise of a bratty lo-fi electronic artist combining an equal affection for Kraftwerk, Suicide, sandpaper and crashing through the barriers in a most sonically assaulting manner.

Over the years it feels as if every electronic artist I have been friends with has covered “TV OD”.  In many ways it is just the perfect track, simple but punchy, annoying and catchy, not least for the use of demented repetition.  It is a song that could take years to construct but only minutes to learn.

The Normal was Daniel Miller, the man who went onto formed Mute Records.  Indeed in DIY punk fashion the label was set up specifically to release this single.  And the rest they say is history.  In many ways this seven inch was pioneering.

Miller was heavily influenced by the J.G. Ballard book Crash which he felt portrayed an accurate glimpse of the impending future.  Such pessimism feels rife in these two songs that were intended to represent driving through dense urban surroundings, an influence of motion that would have been heavily felt particularly from Kraftwerk.  All in all he manages to describe the worst journey in the cheapest family car.  Also the notion of television becoming all encompassing and corrupting is not necessarily that fractured from the reality we have arrived at.  Miller was a man with early foresight.

Taking conventions to new places, ultimately this is a celebration of talent and technique over resources.  To essentially celebrate something as cheap and tacky as “Warm Leatherette” really is not a gesture of high or mainstream ambition.

More extinguished than distinguished, often the most importance is in the simple.

Thesaurus moment: now.

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